Is it possible for well-intentioned consumers to see through all the greenwashing and really find environmentally sound products? Yes, but it’s not easy. And as I found out, it’s the most difficult when you are shopping at retail stores, since you’re at the mercy of labels and sales clerks.
Shopping online, however, makes it easier to find legitimate green products. There are a variety of Web sites that provide tips and vet green products for you, such as greenyour.com and ecomall.com. There are also sites like greenerchoices.org that provide more information about green labeling and evaluate the certifications found on many types of organic and other environmental goods.
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